AFFINITY Rebranding
Affinity Brand and Identity
Complete brand overhaul for my current agency Affinity. Logo design and brand elements hadn't been updated for 12 years, so it was time for a new look! With my team we created a new logo as well as a whole host of brand assets to give the brand some much needed standout.
Old vs New
Original design including brand icon, which was later dropped to reduce clutter around the wordmark
Initial sketches and conceptual thinking
The brand icon eventually developed into an area we were happy with graphically, with scope for expanding into icon styles. But ultimately it felt like a forced evolution of the original brand icon, rather than a necessary part of the new brand. So we were happy to see it abandoned.
AFFINITY Inspire Video -
Created to inspire the leadership team at AFFINITY for the year ahead. It represents where they have been and some of the work we have created throughout the year.
B&T Awards 2016 entry –Which we won!
